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Main Job Responsibilities 1. Branding and Marketing Strategy Planning: ◇ Formulate and implement global marketing strategies and plans, including E-commence, digital marketing, content marketing, and social media marketing according to group and regional level business plan. ◇ Ensure regional marketing activities align with overall strategies and adjust based on market feedback. ◇ Crisis Management & Risk Management of Brand 2. Product Promotion: ◇ Participate in product development and market positioning to ensure products meet market needs and brand positioning. ◇ Be responsible for global launch plans and promotion strategies for new products. 3. Partnership Management: ◇ Establish and maintain relationships with key global partners to drive project implementation and development. ◇ Participate in international exhibitions and events to expand business networks and brand influence. 4. Market Analysis and Research: ◇ Analyse global market trends and competitive landscape to identify opportunities and risks. ◇ Conduct market research to understand customer needs and preferences, optimizing market strategies. 5. Budget Management and Performance Evaluation: ◇ Develop and manage marketing budgets to ensure effective resource utilization. ◇ Monitor and evaluate the effectiveness of marketing activities, regularly report performance, and propose improvements. 6. Team Management and Coordination: ◇ Lead and manage the global marketing team, providing guidance and support to enhance team performance. ◇ Coordinate marketing activities across regions to ensure efficient execution and resource sharing. Job Requirements: ◇ Bachelor's degree and above, major in marketing, or related communications field, MBA preferred; ◇ Over 10 years’ experience, at least 5 year experience in managing and leading a marketing team in international senior business or marketing management position in renewable energy industry or home appliance as the main contributor; ◇ Excellent strategic thinking and planning abilities, proficiency in E-commerce operation and digital marketing, including social media, SEO, PPC, email marketing and content marketing; ◇ Bilingual fluency in English and Mandarin. ◇ Excellent communication and interpersonal skills, results-oriented with a focus on achieving targets and driving business growth.
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