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岗位职责:
Main Job Responsibilities 1. Branding and Marketing Strategy Planning: ◇ Formulate and implement global marketing strategies and plans, including E-commence, digital marketing, content marketing, and social media marketing according to group and regional level business plan. ◇ Ensure regional marketing activities align with overall strategies and adjust based on market feedback. ◇ Crisis Management & Risk Management of Brand 2. Product Promotion: ◇ Participate in product development and market positioning to ensure products meet market needs and brand positioning. ◇ Be responsible for global launch plans and promotion strategies for new products. 3. Partnership Management: ◇ Establish and maintain relationships with key global partners to drive project implementation and development. ◇ Participate in international exhibitions and events to expand business networks and brand influence. 4. Market Analysis and Research: ◇ Analyse global market trends and competitive landscape to identify opportunities and risks. ◇ Conduct market research to understand customer needs and preferences, optimizing market strategies. 5. Budget Management and Performance Evaluation: ◇ Develop and manage marketing budgets to ensure effective resource utilization. ◇ Monitor and evaluate the effectiveness of marketing activities, regularly report performance, and propose improvements. 6. Team Management and Coordination: ◇ Lead and manage the global marketing team, providing guidance and support to enhance team performance. ◇ Coordinate marketing activities across regions to ensure efficient execution and resource sharing. Job Requirements: ◇ Bachelor's degree and above, major in marketing, or related communications field, MBA preferred; ◇ Over 10 years’ experience, at least 5 year experience in managing and leading a marketing team in international senior business or marketing management position in renewable energy industry or home appliance as the main contributor; ◇ Excellent strategic thinking and planning abilities, proficiency in E-commerce operation and digital marketing, including social media, SEO, PPC, email marketing and content marketing; ◇ Bilingual fluency in English and Mandarin. ◇ Excellent communication and interpersonal skills, results-oriented with a focus on achieving targets and driving business growth.
海外市场推广专员 6K~10K·13薪
清源科技股份有限公司 厦门
光伏开发总监 15K~20K
浙江龙能电力科技股份有限公司 绍兴
市场经理 15K~30K
北京尚方智慧清洁能源有限公司 朝阳区
市场研究(光储产品规划经理) 25K~45K
日出东方控股股份有限公司 深圳
市场与销售经理 10K~15K·14薪
清源科技股份有限公司 厦门
商务经理 10K~15K·13薪
清源科技股份有限公司 厦门
营销经理 10K~20K
无锡光电宝新能源科技有限公司 无锡
市场品牌策划总监 20K~35K
江苏林洋储能技术有限公司 南京
市场总监(光伏) 40K~70K
宁波欧达光电有限公司 宁波
营销中心总监 20K~40K
亿恩新动力科技(山东)有限公司 济南
最近登录时间:2024/08/07 14:44:04
最近登录IP:221.216.117.* [北京市]
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